The luxury division of Ford, Lincoln, used the Detroit show as a showcase to promote their models around the world. The brand, which until now only live in North America, will also present the MKZ Concept, which eventually became his middle saloon.

Despite being a brand that operates primarily in North America, the truth is that Lincoln’s booth during the previous editions of Detroit has been virtually invisible. But the luxury division of Ford is willing to change that in 2012, seeking a promotion for their products that so far has not existed.

In order to try to stand out from other luxury brands, the intention of Lincoln is that his stand in Detroit is the closest thing to a modern art gallery. In addition to the brand models are present, all show visitors that pass by will be able to perform various activities such as attending the presentation of new technologies, such as Lincoln Drive Control.

However, the star of the brand will be the MKZ Concept, which in future will become the average sedan Lincoln. Yet there are few data about this new model, but we can confirm that derived from the Ford Fusion U.S. (the Mondeo we all know). You see, all good intentions on the part of Lincoln for Detroit where they play at home. We will be watching.